The Entrepreneurs – AKQA by M24: The Entrepreneurs

Ajaz Ahmed founded the creative and design agency AKQA after dropping out of university in the mid-1990s to help brands take advantage of the burgeoning digital revolution. AKQA now has more than 2,000 employees across 21 studios around the world. This week Ahmed shares the secrets to a good campaign and why he sold a majority stake of AKQA to the advertising giant WPP.